IIM Bangalore Recruitment 2025: Apply for Associate Manager

The Indian Institute of Management Bangalore (IIMB), a premier management institution recognized as an Institute of National Importance under the IIM Act of 2017, has released a recruitment notification inviting applications for the post of Associate Manager – Marketing. This full-time position, located in Bangalore, offers experienced professionals a strategic individual contributor role in the marketing domain of the institution’s prestigious programmes.

Interested candidates must apply online before the closing date of 5th June 2025. This opportunity is ideal for those with a strong background in education marketing, especially individuals with B2B and B2C experience, who are passionate about strategic outreach and brand development in the higher education sector.

Summary of IIM Bangalore Associate Manager Recruitment 2025

This position involves developing and executing marketing strategies for academic programmes, leading campaign planning, organizing information sessions, and managing programme promotion through digital and offline channels. Below is a quick overview of the recruitment details:

Table: IIM Bangalore Associate Manager – Key Details

IIMB Associate Manager Job Purpose and Scope

This Associate Manager role is pivotal in supporting the Marketing Head – Programmes at IIM Bangalore. The selected candidate will be responsible for designing and executing marketing campaigns to attract high-quality applicants for IIMB’s various academic programmes.

The role demands a deep understanding of market segmentation and audience targeting, strong communication and analytical skills, and the ability to independently manage marketing operations. It is a dynamic position requiring both strategic thinking and hands-on execution.

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Key Responsibilities of the Associate Manager – Marketing Role

As part of the Programmes Marketing team, the candidate will be entrusted with the following responsibilities:

• Develop and execute go-to-market plans for various programmes.
• Organize and manage multiple time-bound marketing events, both on-campus and off-site.
• Represent IIMB in information sessions, webinars, and third-party events to attract prospective candidates.
• Coordinate with internal departments to manage programme parameters, payments, and updates.
• Plan and run social media marketing campaigns, including SEO, Google Ads, and LinkedIn promotions.
• Draft marketing budgets and oversee implementation per programme.
• Create MIS reports and dashboards for strategic insight and stakeholder reporting.
• Manage international outreach and engagement for global promotion of IIMB programmes.
• Support the marketing department in additional assignments as delegated by the Head – Programmes Marketing.

Skills and Competencies Required

To succeed in this role, the candidate must demonstrate:

• Strong experience in lead generation for educational programmes.
• Ability to deliver compelling presentations to large and diverse audiences.
• High proficiency in marketing analytics, forecasting, and campaign optimization.
• Excellent interpersonal communication and the ability to engage with senior leadership.
• Self-motivation and the ability to work autonomously.
• Willingness and flexibility to travel both domestically and internationally.
• Record-keeping and reporting skills, with attention to detail and data accuracy.

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Eligibility Criteria: Educational and Professional Profile

Candidates must fulfill the following eligibility criteria to apply:

• Education: Graduation is mandatory; a Master’s in Management is highly desirable.
• Experience: A minimum of 10 years in marketing, preferably within the education sector.
• Industry Preference: Candidates with prior exposure to international marketing and higher education branding are given preference.

Application Process and Important Documents

Eligible candidates must fill the online application form (link provided in the official notification) by 5th June 2025. It is mandatory to fill out all fields and upload the following documents:

1. 10th & 12th Marksheets.
2. Diploma/Graduation – All semester-wise marksheets and final degree certificate.
3. Post-Graduation (if applicable) – All semester-wise marksheets and final certificate.
4. All relevant experience letters.
5. Salary slips or income proof for the last 3 months.
6. Any relevant training certificates.

Note: Incomplete applications or missing documents will result in disqualification.

About IIM Bangalore (IIMB)

The Indian Institute of Management Bangalore (IIMB) is a globally recognized academic institution in management studies and research. With 113 full-time faculty members and a vibrant student body of over 1,200 across degree-granting programmes, IIMB is a hub of innovation, excellence, and entrepreneurship.

IIMB envisions becoming a globally renowned institution through initiatives in faculty development, research excellence, global engagement, entrepreneurship support, alumni collaboration, and infrastructure modernization. The Institute is guided by its Sanskrit motto तेजस्वि नावधीतमस्तु (Tejasvi Navadhitamastu), which means “Let our study be enlightening.”

How to Apply for IIMB Associate Manager Post

Interested and eligible candidates must apply through the online application link provided in the official notification. Ensure that all documents are uploaded as per the checklist mentioned above.

• Last Date to Apply: 5th June 2025
• Application Mode: Online only
• Shortlisting: Only shortlisted candidates will be contacted for further process.

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External Links:

• IIM Bangalore Official Website
• Apply for Associate Manager – Marketing at IIMB

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